The new global identity unifies motorsports and production vehicle development under one banner.

Ford has announced that its performance division will now operate under the name Ford Racing, marking a renewed commitment to aligning motorsports programs with the development of production vehicles, the company said.

The transition to Ford Racing reflects a global strategy that integrates engineering, design, and technology from Ford's racing efforts directly into its consumer lineup. Aerodynamic and performance innovations proven in competition will influence future production vehicles, including the Mustang and F-150 Raptor.

"The technology we validate in the world's most demanding racing environments will inform the vehicles we deliver to customers," said Will Ford, General Manager, Ford Racing. "This is a direct line from the track to the driveway."

Ford Racing will debut its first production vehicle born from this new approach in January 2026. The launch coincides with Ford's participation in high-profile events including the Dakar Rally, the Rolex 24 at Daytona, and the FIA World Endurance Championship season opener.

The division will also expand customer engagement through racing schools and off-road driving experiences, designed to showcase the real-world applications of Ford Racing technologies.

Ford Racing will continue competing at the highest levels of global motorsport, including Formula 1, the World Rally Championship and the 24 Hours of Le Mans.

For more information, visit the Ford website.